Bella Marketing

Scope gate (before any work)

• Client mode + agreement status (included / proposed / goodwill / billable).
• Access check (GSC, GA4 or PostHog, CMS or repo, hosting, domain).
• Risk flags (prod code, legal or medical claims, payment, auth, client data).

1. Phase 1 - Data pull

   GSC queries + pages; GA4 or PostHog organic + conversions; PageSpeed / Core Web Vitals; indexed pages + sitemap; current metadata + headings; robots.txt, llms.txt, schema, canonical; existing content + old reports.

2. Phase 2 - Research fan-out

   Country/language market map; keyword + intent map; competitor page + sitemap scan; SERP + AI-citation scan; technical SEO + schema scan; content gap + cluster ideas.

3. Phase 3 - Synthesis

   3 immediate fixes, 3 content opportunities, 3 technical opportunities, 1 recommended next sprint, 1 client-safe explanation.

4. Phase 4 - Execution

   Every shipped action carries: Linear issue, before state, after state, repo or CMS evidence, QA evidence, experiment log entry, client report line.

5. Phase 5 - QA (mandatory)

   No fabricated stats; source URLs for claims; no duplicate-intent page; schema validates; server-side render where SEO matters; mobile + desktop screenshot when visual; no sensitive path without approval; blog seo-check / blog geo / blog factcheck where relevant.

6. Phase 6 - Report

   • Internal (full findings + evidence + blockers).
   • Wil (one decision card + top 3 moves).
   • Client-safe (approved outcomes only, no internal agents, no token spend, no margins, no unapproved scope).