--- title: HorseTONIC four-week social plan date: 2026-09-07 status: internally-qa-passed-assets --- # HorseTONIC social programme Five posts weekly. Monday to Friday, 10:00 Europe/Berlin. Planned window: 7 September to 2 October 2026. This report records the checked creative package. The live Hub calendar remains the truth for publication status. Exporting files does not publish a post or enable a scheduler. ## Audience and editorial balance Belgian and Dutch horse owners, showjumping riders, grooms and yard managers. English copy, recognisable stable life and practical seasonal care. Eight emotional/community, five useful, three trust, three product and one manifesto post. Eight jumping-led selections, reviewed as concepts rather than established by this script. ## Workflow Reconcile the live feed and feedback. Plan one post. Check current primary sources. Create or retain an individually reviewed scene. Use native reference-conditioned editing for natural product integration in an existing scene; preserve actual product photographs only on explicit neutral product cards. Apply restrained Syne and the real brand mark. Inspect every slide and caption. Verify exported and hosted bytes. Mark the checked item ready. Publish once on its scheduled weekday. Read back Instagram and update the calendar. No new Wil approval round is required. Optional feedback remains open. Never publish an unverified claim, failed visual or missing asset. ## Export checks Plan SHA256: f9f80d6e00d8b121cebd14ad3f4285ae9e63d38d1890830f8103f2bf261460a6 Generated: 2026-09-08T04:26:25.235Z Slides: 35. JPEG masters: 1080 by 1350. Review WebP: 720 by 900. Cadence and unique weekday dates: checked. Category counts: checked. Internal per-post QA statuses: checked. The export manifest records exact file lengths and SHA256 hashes. Hosted byte verification is a separate required step. ## 2026-09-07: summer ended at 06:12. Post 15. emotional. 1 slide. Jumping-led: no. Audience: Owners fitting yard care around work Relevance: Early September weekday: early stable starts feel different before the official season changes. Creative mechanic: One immediately legible shared experience, not a precise sunrise claim. Feedback applied: Retain the accepted single. Avoid the confusing time arithmetic Wil flagged on post12; 06:12 is a fictional alarm time, not daylight data. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.019Z","reviewer":"Codex primary, full-size slide inspection","notes":"Single inspected at full size. Bay horse and owner plausible; headline clear of head; brand on dark cobbles. Alarm humour does not assert sunrise.","slidesReviewed":1} ### Slides 1. summer ended / at 06:12. Composition: Horse centre-right below y430; text upper-left empty wall; logo lower-left cobbles. Scene reference: post-15-base.png. JPEG: 247305 bytes. SHA256 980683c1ffdac55eb4232d9d42699688fa3e085650f63192a1af34cf86ace12c. ### Caption ``` The first morning you go back for a jacket. Still worth getting up for. #HorseTONIC #StableLife #HorseLife #Equestrian ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-15.zip) · [Caption text](/horsetonic-publish/post-15/caption.txt) ## 2026-09-08: new hay. new feed. Post 24. useful. 3 slides. Jumping-led: no. Audience: Owners and yard managers ordering the next forage batch Relevance: Forage deliveries and supplier changes before autumn stabling. Creative mechanic: Three-slide practical changeover note with a concrete action. Feedback applied: Replace vague hay metaphor and repeated cards. September 7 correction: white cover lockup in a verified shadowed zone; restore earlier Syne 400 body size and measure. No dusty or mouldy forage. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"September 7 feedback revision: all three final JPEGs inspected at 1080 by 1350. White cover lockup has clear thumbnail contrast; renderer now measures actual glyph background contrast. Syne 400 remains the family and weight; body size restored from 40 to 34 with earlier 850 measure and lower placement. Caption unchanged, BHS source retained.","slidesReviewed":3} ### Slides 1. new hay. / new feed. Composition: Empty dark timber upper-left, clean bales on pallet right. White lockup in the shadowed left floor zone, above the pale foreground. Contrast checked at thumbnail size. Scene reference: post-24.png. JPEG: 377233 bytes. SHA256 20c2677d575acc54d164a878d077a76b146bc3300717c0c1a2e9ab11c1dfa669. 2. plan the overlap. Introduce a feed change gradually, ideally over 10 to 14 days. / / Keep enough of the old, suitable forage to make the change. Composition: Scene reference: Typography-only field. JPEG: 43284 bytes. SHA256 ca7023563952e6480471eb22dcb33af2b7962728850bf0220851b0448f9a4e19. 3. a changeover is not / a reason to feed / a bad bale. Dusty or mouldy? Keep it out of the ration. / / Source: British Horse Society, Feeding horses. Composition: Scene reference: Typography-only field. JPEG: 56223 bytes. SHA256 2aa27b35a3fa034493aed04fd98e51c42271d2ae3c6b5a7d8f1cb5e9e8da99d4. ### Caption ``` A different cut, field or supplier can mean a different feed, even when the bale looks familiar. Introduce a change gradually, ideally over 10 to 14 days. Plan the overlap before the old supply runs out. Never use dusty or mouldy forage to finish a changeover. Ask a qualified equine nutritionist about the whole ration if the forage or your horse's needs change. Source: British Horse Society, Feeding horses. #HorseTONIC #HorseCare #Forage #StableManagement ``` ### Primary sources - [Source](https://www.bhs.org.uk/horse-care-and-welfare/health-care-management/horse-health/feeding-horses/) [Download complete post](/horsetonic-publish/post-24.zip) · [Caption text](/horsetonic-publish/post-24/caption.txt) ## 2026-09-09: complementary. not complete. Post 20. trust. 2 slides. Jumping-led: no. Audience: Supplement buyers who want understandable product information Relevance: Owners comparing supplements while autumn feed routines change. Creative mechanic: Label-reading sequence, not a fabricated certificate or efficacy claim. Feedback applied: September8: oversized pasted product rejected, then logo-only sticker rejected. User called native v3 complete-label integration better. Use that exact revised scene, preserving restrained Syne body card. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"User accepted better direction. Full label reference used; photo is illustrative, generated small print/QR not certified as documentary label proof.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. complementary. / not complete. Composition: Full actual Artico Support label reference naturally wrapped on the existing small tub. Headline and mark on dark upper wall right of window, clear of product. Illustrative image, not label-reading evidence. Scene reference: post-20-real-label-v3.png. JPEG: 314116 bytes. SHA256 e54596c1ee498e4de7f5b394222fff52029c7b797e847c46b6fa0877f932be55. 2. part of the ration. / not the whole ration. A complementary feed is intended to be used with other feed, following its directions. / / The label is the place to start. Composition: Scene reference: Typography-only field. JPEG: 55738 bytes. SHA256 0b2906f68d39f424a6358a25663e84f4c27ae2001f9f9650e24db368f7462e88. ### Caption ``` Complementary feed is not a complete ration on its own. That word on a label matters. HorseTONIC supplements belong alongside other feed as directed, not in place of your horse's whole ration. Read the composition and feeding instructions together. Ask if anything is unclear. Source: EU feed regulation 767/2009, feed definitions. #HorseTONIC #EquineNutrition #HorseCare #FeedRoom ``` ### Primary sources - [Source](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02009R0767-20181226) - [Source](https://horsetonic.eu/en/product/artico-support) [Download complete post](/horsetonic-publish/post-20.zip) · [Caption text](/horsetonic-publish/post-20/caption.txt) ## 2026-09-10: the feed room has an audience. Post 18. emotional. 1 slide. Jumping-led: no. Audience: Anyone who has opened a feed bin within earshot of a horse Relevance: Everyday stable humour between two information-led posts. Creative mechanic: One recognisable horse reaction with dry caption. Feedback applied: Remove generic routine sermon and loose horse in courtyard. Rejected first feed-room frame after full-size check for bright window behind type and a different visual mood. Single reaction photo, dark type on light floor. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Rejected bright window headline and padded carousel. Final single inspected: face untouched, dark copy and mark readable on pale aisle.","slidesReviewed":1} ### Slides 1. the feed room / has an audience. Composition: Bay face upper-right untouched; dark copy lower-left pale aisle; dark logo on pale floor. Scene reference: ht18-b.png. JPEG: 320062 bytes. SHA256 9beb71d7cb7c37b82beeb72815ddd924916ddf178efab3798f096f154cf42d88. ### Caption ``` One lid. An immediate audience. #HorseTONIC #StableLife #HorseLife #Equestrian ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-18.zip) · [Caption text](/horsetonic-publish/post-18/caption.txt) ## 2026-09-11: after the jump-off. Post 17. product. 2 slides. Jumping-led: yes. Audience: Showjumping riders and grooms Relevance: Late outdoor show season: practical care after a round, with a restrained Elektro+ introduction. Creative mechanic: Horse-care moment followed by real product in the same quiet stable world. Feedback applied: Use real photographed Elektro+, not Massive Muscle beside competition copy. Fix low-contrast logo on first slide. No promise of recovery or clearance. September8: replace remaining pasted productPhoto recipe with native reference-conditioned scene integration. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"Product reference, modest scale, handle, cap, brand identity and contact inspected. No microprint or QR claims.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. after the / jump-off. Composition: Horse/groom middle-right; header high on dark stable wall; dark logo on bright lower-left floor. Scene reference: post-17-care.png. JPEG: 238852 bytes. SHA256 7b495afbd0983cb24f28c4417f1155992a733a501430a9fafd581b462afe47e0. 2. back to / the feed room. Composition: Reference-conditioned native ELEKTRO+ scene, actual right-window light and bench contact. No pasted PNG layer. Scene reference: post-17-feedback-20260908.png. JPEG: 325845 bytes. SHA256 91dc72bd69ad46d136251a79fe1986cf8f172564d10708a67d1d1b1f02bcdd96. ### Caption ``` The last fence is not the end of the yard day. Elektro+ is HorseTONIC's liquid complementary electrolyte feed. Read the current label and discuss the whole feeding plan with your vet or equine nutritionist. Fresh drinking water must always remain available. Product details at horsetonic.eu/en/product/elektro. #HorseTONIC #ElektroPlus #Showjumping #HorseCare ``` ### Primary sources - [Source](https://horsetonic.eu/en/product/elektro) [Download complete post](/horsetonic-publish/post-17.zip) · [Caption text](/horsetonic-publish/post-17/caption.txt) ## 2026-09-14: the rug conversation. Post 21. emotional. 2 slides. Jumping-led: no. Audience: Owners making individual turnout decisions Relevance: First cooler mornings; recognisable yard debate without universal rug advice. Creative mechanic: Same forecast, different horse. Two-slide contrast. Feedback applied: Remove made-up temperature, five-slide padding and unsafe 'he was always going to be fine' conclusion. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Both inspected. Different horses and rug choices legible; no universal temperature rule or safety assurance. Seasonal illustrative scenes, not current weather evidence.","slidesReviewed":2} ### Slides 1. same forecast. Composition: Dark bay/rug middle; sky header clear; logo dark muddy lower-left. Scene reference: ht21-b.png. JPEG: 404220 bytes. SHA256 6ece30a900a208de654646079fc049cce628ac39e431130ffa40d3796e8fc7ff. 2. different horse. Composition: Grey pony below header; face lower right clear; logo dark ground bottom-left. Scene reference: ht21-c.png. JPEG: 382496 bytes. SHA256 007d415ee52a605a3455956c999c6cfcb398a6be515075075cbb2fab7455bdd1. ### Caption ``` Same forecast. Different horses. Very different yard chat. Rugging is an individual decision, not a vote in the group chat. #HorseTONIC #HorseLife #StableLife #Equestrian ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-21.zip) · [Caption text](/horsetonic-publish/post-21/caption.txt) ## 2026-09-15: the tub comes too. Post 23. trust. 2 slides. Jumping-led: yes. Audience: Competition grooms and owners packing feed Relevance: Lanaken week and late-season show packing; traceability rather than invented customer proof. Creative mechanic: One concrete proof habit: keep original product identity and batch information. Feedback applied: Completely replace unverified Lien/Diamant testimonial, three-week result, 25 ml reference and review rating. Existing arena photo is illustrative, not that customer's horse. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Both inspected. Riding scene anatomy, tack and obstacle plausible; label/batch record advice supported; fake testimonial and dose removed.","slidesReviewed":2} ### Slides 1. the tub / comes too. Composition: Horse/rider and fence mid-frame; quiet sky top-left; dark logo on pale sand bottom-left. Scene reference: ht23-a2.png. JPEG: 358997 bytes. SHA256 528d43126ad2619fe7416f3b57af8ef518ea9f6c0b0ab6f721ed98df147b3198. 2. keep the label. / keep the batch. Portioning feed for a show? Keep the original packaging and batch details. / / Traceability is not competition clearance. Composition: Scene reference: Typography-only field. JPEG: 58414 bytes. SHA256 8c3a72e57ad9bf0e460f531b04eb1fdf243c10b60db4bcdf1b03c000403fe7e3. ### Caption ``` Show jacket, passport, feed. Keep the product label in that last part of the packing plan. If you portion feed for a trip, keep the original packaging and batch details so you can identify exactly what was used. That record helps traceability. It is not a guarantee of competition eligibility. #HorseTONIC #Showjumping #StableManagement #CleanSport ``` ### Primary sources - [Source](https://www.britishequestrian.org.uk/competitors/human-anti-doping/clean-sport-best-practice) - [Source](https://www.fei.org/stories/lifestyle/health-fitness/think-outside-box-keep-your-horse-safe) [Download complete post](/horsetonic-publish/post-23.zip) · [Caption text](/horsetonic-publish/post-23/caption.txt) ## 2026-09-16: Lanaken on the phone. dinner at six. Post 31. emotional. 1 slide. Jumping-led: yes. Audience: Belgian/Dutch showjumping followers watching young horses Relevance: Official Zangersheide event runs September16 to20; young-horse jumping begins17. No results or attendance claims. Creative mechanic: Championship enthusiasm versus own horse's immediate priorities. Feedback applied: September8: idea good; show a human using the phone and place one text with the person and the other with the horse. New two-subject scene and two separate text zones. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"Visible phone, correct hand grip, person/horse separation and anatomy inspected. Separate typography follows each subject.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. Lanaken on / the phone. Composition: Person visibly uses phone left, dark copy directly above her. Horse right, separate white dinner copy above ears. Brand on lower-right dark door. Scene reference: post-31-feedback-20260908.png. JPEG: 340841 bytes. SHA256 66c0c2580de3dc7ea840e573a55b33c42919100183f25d29cd9d17933129c6be. ### Caption ``` Lanaken week. Young horses to watch, and one at home who would like dinner. The FEI WBFSH Jumping World Breeding Championship event runs 16 to 20 September at Zangersheide. Source: Zangersheide official event calendar. Illustrative yard scene, not event photography. #HorseTONIC #Showjumping #YoungHorses #Lanaken ``` ### Primary sources - [Source](https://www.zangersheide.com/nl/evenementen/fei-wbfsh-jumping-world-breeding-championship-for-young-horses-2026) [Download complete post](/horsetonic-publish/post-31.zip) · [Caption text](/horsetonic-publish/post-31/caption.txt) ## 2026-09-17: his bucket. his water. Post 34. useful. 2 slides. Jumping-led: yes. Audience: Travelling riders, grooms and yard managers Relevance: Show travel during Lanaken week and regional September competitions. Creative mechanic: A compact two-slide show kit hygiene checklist, separate from electrolyte advice. Feedback applied: Useful detail in normal language; no outbreak claim, fake event presence or improvised disinfectant recipe. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Both inspected. Practical personal buckets and kit; brand moved above pale pad; equipment hygiene and unwell-travel escalation source checked.","slidesReviewed":2} ### Slides 1. his bucket. / his water. Composition: Gear lower third; text upper-left plain lorry wall; logo on same wall at y660, away from white saddle pad. Scene reference: post-34.png. JPEG: 244309 bytes. SHA256 2b1fcc3c32f906504b189fee6a892095db1738b7bd3a94e0897f83fe65094c14. 2. pack your own. / keep it clean. Avoid sharing buckets and haynets between horses. / / Follow the venue's biosecurity guidance. Unwell horse? Speak to your vet before travelling. Composition: Scene reference: Typography-only field. JPEG: 62897 bytes. SHA256 5bea8186fbbeb67f0618ce4d3fd34c483ed05380e6ce37ed72652b744c45eecb. ### Caption ``` One more thing for the show kit: your horse's own water bucket. Avoid shared buckets and haynets between horses. Clean equipment between uses and follow the event's biosecurity guidance. If your horse is unwell, contact your vet and the organiser before travelling. Source: British Equestrian, Biosecurity. #HorseTONIC #Showjumping #HorseCare #Biosecurity ``` ### Primary sources - [Source](https://www.britishequestrian.org.uk/equine/health-biosecurity/biosecurity) [Download complete post](/horsetonic-publish/post-34.zip) · [Caption text](/horsetonic-publish/post-34/caption.txt) ## 2026-09-18: back under a roof. Post 22. product. 2 slides. Jumping-led: yes. Audience: Showjumpers reviewing the autumn feeding routine Relevance: Transition into indoor jumping sessions without claiming every yard has a harder surface or higher joint load. Creative mechanic: Natural indoor pole-work scene, then the exact Artico Gold photograph with a clear product-reading invitation. Feedback applied: Fresh Codex scene replaces cinematic arena. Remove harder-surface and joint-load assertions, dosage cards and promised timing. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Both inspected. Indoor grey, rider and poles plausible; exact Artico Gold bottle shown as isolated editorial detail, no efficacy assertion.","slidesReviewed":2} ### Slides 1. back under / a roof. Composition: Rider/grey right and low poles left-middle; dark wall top-left for type; dark logo clear sand bottom-left. Scene reference: post-22.png. JPEG: 314835 bytes. SHA256 9a56476b81f4043ab8c4d03e9b15886ef285abe2706e6957360161c00a6c0099. 2. Artico Gold. liquid complementary feed / / full composition and feeding directions at horsetonic.eu Composition: Exact bottle at right, clear editorial text left, generous separation and cream field, no simulated clinical proof. Scene reference: Typography-only field. Exact product photograph: artico-gold.png. JPEG: 72732 bytes. SHA256 e12cb8b0cb253c5d9ce774c296c6761f3ebfac66408cafe218dad4cbbb8fbb28. ### Caption ``` Back under a roof. The poles are coming in too. Artico Gold is HorseTONIC's liquid complementary feed. Its listed ingredients include collagen, glucosamine and MSM. Read the full composition and the current feeding directions before adding it to the ration. Stiffness, pain or lameness needs your vet, not a guess at the feed shelf. Product details at horsetonic.eu/en/product/artico-gold. #HorseTONIC #ArticoGold #Showjumping #EquineNutrition ``` ### Primary sources - [Source](https://horsetonic.eu/en/product/artico-gold) [Download complete post](/horsetonic-publish/post-22.zip) · [Caption text](/horsetonic-publish/post-22/caption.txt) ## 2026-09-21: just five more minutes. Post 29. emotional. 1 slide. Jumping-led: no. Audience: Owners who never leave the yard at the planned time Relevance: Monday evening yard visit, light community beat after championship week. Creative mechanic: Single photographic shared truth with short caption. Feedback applied: September8: concept accepted, image looked AI. New overcast ordinary yard moment, realistic hand contact, horse anatomy and modest stable setting. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"Horse, owner and contact inspected at full size; subject kept off both text zones.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. just five / more minutes. Composition: Woman and bay horse right, headline lower-left grey door, dark mark upper-left pale wall. No teal-orange dusk look. Scene reference: post-29-feedback-20260908.png. JPEG: 395243 bytes. SHA256 0ebebbb0c83af4779d58e7d847c27152b7adbc05ccb780d7d581f39b914ca8de. ### Caption ``` Said from the stable door. Again. #HorseTONIC #StableLife #HorseLife #Equestrian ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-29.zip) · [Caption text](/horsetonic-publish/post-29/caption.txt) ## 2026-09-22: look under the mat. Post 19. useful. 2 slides. Jumping-led: no. Audience: Horse owners using trailers or horseboxes Relevance: Autumn training and show transport: a clear trailer-floor check before loading, with no UK legal claims applied to EU readers. Creative mechanic: A visible practical inspection, then one concise safety explanation. Replaces the rejected daylight concept entirely. Feedback applied: September8: both the AI-looking visual and unclear daylight idea were rejected. New trailer-floor topic with actual visible mat-lifting action. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"New concept supported by BHS pre-travel checks; no jurisdiction-specific legal wording.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. look under / the mat. Composition: Type on quiet interior wall above inspection. Hand and lifted rubber mat lower-right; logo on dark ramp clear of trim. Scene reference: post-19-feedback-20260908.png. JPEG: 371649 bytes. SHA256 8277fcf6ac2ae74bd69968711b078d1ed08ddf1abdc2de38bc3f5e60423fa463. 2. the mat is not / the floor. Look underneath for damage, rot or corrosion. / / If anything concerns you, have it professionally checked before loading. Composition: Scene reference: Typography-only field. JPEG: 48528 bytes. SHA256 953d6eb2f4b55dc54bda0280a1335c5a7962ce6880670cc0a3504034527f32d7. ### Caption ``` The rubber mat is not the floor. Lift it when you check your trailer or horsebox. Look underneath for damage, rot or corrosion, and follow the manufacturer's inspection guidance. If anything concerns you, have it professionally checked before loading your horse. Source: British Horse Society, Checks before you travel. #HorseTONIC #HorseCare #HorseTransport #StableManagement ``` ### Primary sources - [Source](https://prod.bhs.org.uk/go-riding-and-learn/riding-out-hacking/transporting-your-horse/checks-before-you-travel/) [Download complete post](/horsetonic-publish/post-19.zip) · [Caption text](/horsetonic-publish/post-19/caption.txt) ## 2026-09-23: no miracle language. Post 16. manifesto. 2 slides. Jumping-led: no. Audience: Horse owners tired of supplement overpromising Relevance: A single clear brand position between practical posts and product detail. Creative mechanic: Two-slide restrained manifesto with specific limits, not guru authority. Feedback applied: September8: synthetic staged feed-room image rejected. Replace with ordinary grooming detail; retain manifesto copy and second slide. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"Natural grooming action and hand contact checked; render to inspect type.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. no miracle / language. Composition: Natural grooming detail on right; quiet grey door upper-left for headline; white mark on navy sleeve lower-left. Scene reference: post-16-feedback-20260908.png. JPEG: 373079 bytes. SHA256 fa4a506253c9a41f6f4adfa630b428848f2d28b45d129042961a06a7813115ad. 2. a feeding decision. / not a diagnosis. Ingredients and directions you can read. / Questions you can ask. / No guaranteed result. Composition: Scene reference: Typography-only field. JPEG: 56189 bytes. SHA256 6a025246cbb9f62b1b2a80ddc2491331ed3b681ad30184e01bcda3b15e622d53. ### Caption ``` No miracle language. No guaranteed result. HorseTONIC belongs in a considered feeding plan, alongside the daily care that already matters. Clear product information helps you decide. It does not diagnose your horse. #HorseTONIC #HorseCare #EquineNutrition ``` ### Primary sources - [Source](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02009R0767-20181226) [Download complete post](/horsetonic-publish/post-16.zip) · [Caption text](/horsetonic-publish/post-16/caption.txt) ## 2026-09-24: powder people. Post 28. product. 2 slides. Jumping-led: no. Audience: Owners who prefer a measured powder in their horse's ration Relevance: Autumn feed-room routines; product format choice without liquid superiority claims. Creative mechanic: Feed-room photograph and real Artico Support package, no comparative efficacy or price claims. Feedback applied: September8: idea accepted, image too AI. Replaced theatrical lamp-lit horse with an ordinary powder-preparation detail; keep actual product card and restrained copy. QA: {"status":"pass","reviewedAt":"2026-09-08T04:26:22.948Z","reviewer":"Codex primary","notes":"Hands, scoop grip and feed pan geometry inspected, no invented product package or dose in cover.","scope":"Native source and every final rendered slide visually inspected; typography, natural contact, source-grounded copy and logo contrast checked. Hosted verification required separately before queue release."} ### Slides 1. powder / people. Composition: Dark headline on calm grey upper wall. Natural hands and scoop lower-right, white logo on dark counter lower-left; second actual product card preserved. Scene reference: post-28-feedback-20260908.png. JPEG: 379391 bytes. SHA256 71c05b165a0c8482cd564a9b7de9e1823e89463f29eb52ece711dc718ded0f9d. 2. Artico Support. powdered complementary feed / / read the composition and current feeding directions Composition: Exact product photograph right half; text left; no pack relabelling, no unsupported size/dose claim. Scene reference: Typography-only field. Exact product photograph: artico-support.png. JPEG: 73410 bytes. SHA256 77dd173c08e93bcf0fd96ce9fd539597c5c27792c07d274525be0bbe2bd70b02. ### Caption ``` Prefer measuring a powder into the feed? Artico Support is HorseTONIC's powdered complementary feed. Read its composition and current feeding directions, and check how it fits the rest of the ration. Product details at horsetonic.eu/en/product/artico-support. #HorseTONIC #ArticoSupport #EquineNutrition #FeedRoom ``` ### Primary sources - [Source](https://horsetonic.eu/en/product/artico-support) [Download complete post](/horsetonic-publish/post-28.zip) · [Caption text](/horsetonic-publish/post-28/caption.txt) ## 2026-09-25: it grows back. Post 25. emotional. 1 slide. Jumping-led: no. Audience: Owners who have stared at an uneven clip line Relevance: Clipping-season humour, not instruction on when or how much to clip. Creative mechanic: One close crop and one familiar comment. No lecture ending. Feedback applied: Remove the awkward clipping action, obscured face, generic four-slide joke and unsafe implied handling lesson. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Single inspected. Close coat crop makes clipping joke legible, no misleading technique demonstration or obscured face.","slidesReviewed":1} ### Slides 1. it grows back. Composition: Close coat detail, no face; upper-left darker coat supports text; logo lower-left darkened coat. No implied technique demonstration. Scene reference: ht25-b.png. JPEG: 495241 bytes. SHA256 2c7a7bef922fc069a56101ee32d4f4f0284f8ddb862cff4492de2ac2a1a2d407. ### Caption ``` A very popular thing to say after someone has clipped a horse. #HorseTONIC #StableLife #ClippingSeason #HorseLife ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-25.zip) · [Caption text](/horsetonic-publish/post-25/caption.txt) ## 2026-09-28: after the wind, walk the field. Post 32. useful. 3 slides. Jumping-led: no. Audience: Owners and managers with autumn turnout Relevance: Autumn sycamore material risk, prompted by conditions rather than invented local outbreak. Creative mechanic: Pasture check photo plus two clear safety steps. No generated botanical identification image. Feedback applied: Name the actual risk. No mystical autumn metaphor or product-based treatment claim. Source identification externally. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"All three inspected. Field check is not botanical identification; prevention and urgent-vet content verified against veterinary-reviewed BHS source.","slidesReviewed":3} ### Slides 1. after the wind, / walk the field. Composition: Worker/horse right below y580; empty dark hedge upper-left; logo dark grass bottom-left. Scene reference: post-32.png. JPEG: 466045 bytes. SHA256 f62235ad7c546993bc2285a1e1027e2e38aa5278f08372808cc14aa298f1c8c4. 2. sycamore seeds / can cross a fence. Check the pasture after windy weather. / Keep horses away from contaminated areas and remove fallen material. Composition: Scene reference: Typography-only field. JPEG: 56735 bytes. SHA256 3bbeb8c69b7d6d3ab747bfeeab4d2075882aa4663458cabfec0f67458d8c5634. 3. sudden weakness? / call your vet. Stiffness, sweating or dark urine can also be warning signs. / / Seek urgent veterinary help. / Source: British Horse Society, Atypical Myopathy. Composition: Scene reference: Typography-only field. JPEG: 67065 bytes. SHA256 5fbcc420ec06f3722ef19f16508ecac45b381fbdb412e706f84bdc424cb0bba7. ### Caption ``` Autumn sycamore seeds and leaves can reach a paddock even when the tree is outside the fence. They can cause atypical myopathy. Check after windy weather, keep horses away from contaminated areas and remove fallen material. Use reliable identification guidance rather than guessing from a social photo. Weakness, stiffness, sweating or dark urine: seek urgent veterinary help. Source: British Horse Society, Atypical Myopathy, reviewed April 2026. This image illustrates a field check, not plant identification. #HorseTONIC #HorseCare #PastureManagement #AutumnHorseCare ``` ### Primary sources - [Source](https://www.bhs.org.uk/horse-care-and-welfare/health-care-management/horse-health/equine-diseases/atypical-myopathy/) [Download complete post](/horsetonic-publish/post-32.zip) · [Caption text](/horsetonic-publish/post-32/caption.txt) ## 2026-09-29: natural is not competition clearance. Post 27. trust. 2 slides. Jumping-led: yes. Audience: Showjumping riders responsible for their horse's supplement use Relevance: Indoor show entries and product comparisons under the current2026 competition rules. Creative mechanic: One misconception corrected with a specific current source and veterinarian route. Feedback applied: Replace generic three-things-cannot-do sermon. No 'FEI approved', doping-free guarantee, certificate image or withdrawal-time advice. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Both inspected. Fresh jumping base corrected with Codex to remove implausible rein loops; final simple tack re-inspected. Clean-sport caution applies to own products too.","slidesReviewed":2} ### Slides 1. natural is not / competition / clearance. Composition: Jumping horse/rider centre-lower; headline confined to empty top hedge; dark brand on pale sand bottom-left. Scene reference: post-27-v2.png. JPEG: 356884 bytes. SHA256 2d2069c7ca267570f94fdb0b906b2dd3f19499835d260a0b9ef2e62aaa2775a2. 2. before your next / jumping class. Current event rules. / Full ingredient list. / Your vet's advice. / / HorseTONIC is not an exception. Composition: Scene reference: Typography-only field. JPEG: 52910 bytes. SHA256 2550456824a925c70414e5e9782a5369b10eaedd34aa491f13c0326c88f113c5. ### Caption ``` A natural-sounding ingredient is not a competition clearance. Before the next showjumping entry, check the current rules for your event and discuss the full supplement list with your vet. Ingredients and accidental contamination both matter. For FEI competition, use the current Equine Prohibited Substances List and database. This applies to HorseTONIC products too. Sources: FEI Clean Sport and British Equestrian. #HorseTONIC #Showjumping #CleanSport #EquineNutrition ``` ### Primary sources - [Source](https://www.britishequestrian.org.uk/equine/equine-anti-doping) - [Source](https://www.usef.org/media/newsletter/equestrian-weekly/taking-closer-look-at-cbd-for-horses) - [Source](https://inside.fei.org/sites/default/files/2026%20Prohibited%20Substances%20List.pdf) [Download complete post](/horsetonic-publish/post-27.zip) · [Caption text](/horsetonic-publish/post-27/caption.txt) ## 2026-09-30: counted it twice. still counting. Post 33. emotional. 1 slide. Jumping-led: yes. Audience: Showjumpers and the friend counting strides beside them Relevance: Course-walk humour across regional showjumping and the autumn show calendar. Creative mechanic: Dry single photograph. Different mechanic from previously posted smaller-on-the-course-walk hook. Feedback applied: No obstacle/face overlap, no lofty lesson, no fake champion or event claim. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Single inspected. Two course walkers, hands/boots and fence plausible; title clear of people, no event identity or fabricated athlete.","slidesReviewed":1} ### Slides 1. counted it twice. / still counting. Composition: Both walkers lower-right and fence middle-right; headline dark upper hedge; dark logo empty sand lower-left. Scene reference: post-33.png. JPEG: 345792 bytes. SHA256 fe8ae238272cde9d80f789e813663352f0c0c37c0c720b1c94d315df73e2417e. ### Caption ``` Five. Definitely five. One more walk, just to be sure. #HorseTONIC #Showjumping #CourseWalk #EquestrianLife ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-33.zip) · [Caption text](/horsetonic-publish/post-33/caption.txt) ## 2026-10-01: the gateway check. Post 26. useful. 2 slides. Jumping-led: no. Audience: Yard managers and owners using muddy turnout gateways Relevance: October wet-ground management; Boekelo begins this week but no event-specific weather forecast. Creative mechanic: Two-slide practical observation rather than generic mud-season manifesto. Feedback applied: Remove blanket hose-versus-brush treatment advice. No mud-fever diagnosis or unverified condition protocol. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Both inspected. Rejected white type over puddles; final dark headline in empty sky re-inspected. Added BHS veterinary-reviewed mud-fever source for escalation.","slidesReviewed":2} ### Slides 1. the gateway check. Composition: Dark single-line headline in pale empty sky above ears. Rejected white type on puddles. White logo lower-left shaded mud. Scene reference: ht26-a.png. JPEG: 539761 bytes. SHA256 a61eb278d0499ef3a4871468cc074e39ce873e7b71296cb3f86024b65c99c57d. 2. footing. / drainage. / water access. Walk the route your horse actually uses. / / If it is becoming unsafe, review the turnout plan. Sore or swollen legs need your vet. Composition: Scene reference: Typography-only field. JPEG: 60676 bytes. SHA256 a71be4bbb7bb632fb93da33af247da283d2b9ffc86b13c88be72c32abd92b8bc. ### Caption ``` The gate is often where wet-ground problems become obvious first. Check footing, drainage and access to water. A worn route may need resting or a safer alternative. Review skin and legs as part of normal care. Heat, swelling, soreness or lameness needs veterinary advice, not a social-media diagnosis. #HorseTONIC #HorseCare #PastureManagement #StableManagement ``` ### Primary sources - [Source](https://www.bhs.org.uk/horse-care-and-welfare/health-care-management/pasture-management/mud-management/) - [Source](https://www.bhs.org.uk/horse-care-and-welfare/health-care-management/horse-health/equine-diseases/mud-fever/) [Download complete post](/horsetonic-publish/post-26.zip) · [Caption text](/horsetonic-publish/post-26/caption.txt) ## 2026-10-02: your weekend plans. Post 30. emotional. 1 slide. Jumping-led: yes. Audience: Showjumping riders building the next exercise Relevance: Friday course-setting ritual while the region follows Boekelo, with no false attendance or sponsorship. Creative mechanic: Ordinary physical yard work makes the joke. One image, no seasonal philosophy. Feedback applied: Replace Sunday-specific scheduling error and five-slide generic autumn story. New Codex photograph, untouched products because none shown. QA: {"status":"pass","scope":"Visual and editorial review. Hosted-byte and queue activation receipts certify delivery separately.","reviewedAt":"2026-09-07T03:59:31.037Z","reviewer":"Codex primary, full-size slide inspection","notes":"Single inspected. Person carrying pole has plausible hand contact and equipment; dark headline/brand clear on sky/sand. Friday timing corrected.","slidesReviewed":1} ### Slides 1. your weekend / plans. Composition: Person and pole right; dark type on open pale sky upper-left; dark lockup on plain sand lower-left. Scene reference: post-30.png. JPEG: 500230 bytes. SHA256 580584213485e709d84ad7ff6141cd5343997cbfa549f81b51cc861b5e7b0c11. ### Caption ``` Apparently, moving poles counts as making plans. #HorseTONIC #Showjumping #StableLife #WeekendPlans ``` ### Primary sources No factual or time-sensitive external claim requiring a source in this caption. [Download complete post](/horsetonic-publish/post-30.zip) · [Caption text](/horsetonic-publish/post-30/caption.txt)